YCD news — Walmart Global Commerce released the 2023 investment portrait, announcing the opening of three sites to international sellers: the United States, Canada and Mexico, and will cancel the standard of GMV limit for inbound sellers.
Compared to 2022, the basic criteria for legal compliance and fast and reliable order fulfillment for sellers at Walmart Global Commerce sites remain unchanged, but the U.S. site cancels the investment criteria of “annual GMV of at least $300,000”; the Canadian site changes to a targeted invitation system, requiring sellers to have been enrolled in the Walmart U.S. platform and activate their stores for 90 days or more; the Mexican site has no change in criteria at this time. The Mexican station has no change in the criteria, and is still a targeted invitation system, requiring sellers to have been enrolled in the Walmart U.S. platform.
It is understood that in 2021, Walmart’s investment preference for Chinese sellers is “annual GMV not less than 3 million U.S. dollars”, and then relaxed to “300,000 U.S. dollars”, until this year to cancel the GMV threshold restrictions to attract more sellers to join the platform. Marketplace pulse data shows that from January to August 2022, an average of 1,000 sellers joined Walmart each week, most of them from China.
In terms of investment categories, Walmart Global eCommerce is open to sellers across all categories, with a focus on FMCG, household goods, general merchandise, ETS (electronics, toys and seasonal goods), and apparel and accessories (apparel, shoes, bags, etc.). For different categories, the three sites have different commission rules, with the lowest percentage up to 5% and no opening fees or monthly fees.
From the merchant type, potential newcomers, trade sellers (with mature supply chain and trade experience), factory sellers (with factory resources and good supply chain channels), and brand sellers (with registered brand trademarks and open stores on mainstream platforms at home and abroad) are the recruitment targets of Wal-Mart Global E-Commerce.
According to the official introduction, after the merchants are stationed, Walmart Global E-Commerce will provide official logistics (WFS) and station advertising (WMC) solutions for them. It is reported that Walmart has officially launched the variant product advertising function in early February this year, sellers can identify the main variant products with higher conversion rate and sales during the creation of advertising campaigns, and choose the appropriate keywords to match.