In 2023, TikTok will become the industry’s first in these two aspects

YCD news–eMarketer’s latest forecast shows that TikTok’s social buyer penetration rate and user usage time are rising rapidly, and are expected to surpass Facebook and Youtub respectively in 2023. Research shows that TikTok’s social buyer penetration in the U.S. is climbing rapidly, now surpassing Pinterest. By the end of 2023, it will beat Instagram and …

All social platform ad spending will reach $65.31 billion in 2022!

According to YCD news, according to eMarket’s latest forecast, all social platform advertising spending growth will plummet in 2022. Marketers are expected to spend $65.31 billion on social networks this year, a figure that, while up 3.6% from 2021, is down nearly $10 billion from the previous forecast (March 2022) of $74.56 billion. In addition, …

Amazon launches a TikTok-like feature, buyers can “shopping while watching videos”

YCD news, on December 8, Amazon announced the launch of a new feature called “Inspire”, which is similar to TikTok and allows buyers to shop through videos and pictures within the app. It is reported that this feature will be available to some US customers in early December, and will be available to all users …

TikTok is recruiting against the trend! Announced to recruit 3,000 engineers in 3 years

The latest news from YCD, on November 21, when the major giants in Silicon Valley were laying off employees, TikTok announced that it would conduct a three-year recruitment campaign. TikTok said it would add about 3,000 engineers around the world and expand its Mountain View, California, office. TikTok is on a different growth trajectory than …