YCD News – TikTok Shop platform U.S. site formally opened to the Chinese merchants directed to invite the channel, it is worth noting that the object of this invitation, including the Chinese subject and the Chinese legal person of the U.S. subject, the way of cooperation is the “merchant self-operation” mode.
It is reported that TikTok Shop’s “merchant self-operation mode (also known as POP mode)” refers to the merchant’s independent operation, responsible for the whole process of merchandise shelves, sales, marketing, logistics, etc. Under the merchant self-operation mode, the merchant can flexibly choose the mall according to its own ability and live, short video, celebrity cooperation and other scenes for sales, and participate in the platform marketing activities. And participate in platform marketing activities.
In addition, the self-operating mode of Chinese merchants in TikTok Shop’s U.S. market can support three types of merchants’ directional invitations: U.S.-based shipping merchants, branded overseas merchants, and jewelry and crystal merchants.
Specifically, “U.S. local delivery merchants” refers to: first, the U.S. local warehousing and logistics capabilities (U.S. local delivery, support for the U.S. Warehouse or FBA multi-channel delivery and shipment, does not accept cross-border delivery, virtual warehouse); second, shelf e-commerce operation experience and certain content capabilities of the merchants (such as with the ability to build links and short video shooting, video, and other content). Second, the shelf e-commerce operation experience and certain content capabilities (such as the ability to build a link and short video shooting, live operation); Third, in other cross-border head platforms, the annual GMV of a single store more than 2 million U.S. dollars; Fourth, with the marketing license in mainland China or Hong Kong, or the U.S. business license (Chinese shareholding of more than 25%), and the EIN tax ID.
The “Brand Merchants” refers to Chinese new consumer brands, head brands of overseas platforms, self-created brands of large groups, or super factory brands. For new consumer brands, the platform will focus on Chinese sales, social media followers, search popularity, offline stores and other indicators; for headline brands of overseas platforms, the platform will focus on sales, social media followers, search popularity, offline stores and other indicators of the target market; for large groups of brands, the platform will focus on the background of the company and the marketing budget; and for super factories, the platform will focus on the supply chain advantages and the ability to return small orders quickly. For the super factory brands, the supply chain advantage and small order fast return ability will be examined.
In addition, TikTok Shop officials also pointed out that the overseas brands can meet one of the following four requirements in the U.S. market: the total number of fans in social media (such as TikTok, Instagram, Facebook, etc.) reaches 100,000 and above; the monthly PV of the independent station visits reaches 200,000 and above; the number of monthly SEO searches reaches 10,000 and above; or the target market already has offline brands directly-managed stores or channel stores in the target market.
Brands that will go to the U.S. market in the future can meet one of the following three conditions: annual revenue of $10 million or more, or cumulative amount of financing higher than $1.5 million or more, or fixed assets higher than $1.5 million or more; listed companies to go to the sea project; BrandZ on the list of brands / Kantar, Hurun list Top 100.
“Jewelry and crystal merchants” refers to merchants with strong jewelry and crystal supply chain, mature live broadcast team experience, short video experience in e-commerce, merchant types include cross-border e-commerce merchants, strong factory/supply chain merchants, domestic e-commerce merchants, MCN/TSP merchants, the platform will accordingly examine the merchant’s qualifications, live broadcasting experience, water flow records, pallets, operation team, etc. The platform will accordingly examine the merchant’s company qualifications, live experience, water flow, records, pallets, operation team and so on.
It is understood that TikTok Shop is one of the functions attached to TikTok, which allows merchants to bring goods through live broadcast or short video. Users can learn about the details of the goods directly on the platform, and all transaction links (such as payment, order confirmation, after-sales, etc.) are completed in TikTok Shop. In addition, TikTok has more than 150 million users in the U.S., which is one of the most promising markets for TikTok Shop in the world.