YCD News — In an effort to capture peak-season traffic, a number of U.S. e-commerce platforms will hold promotions in October. Following Amazon’s announcement on Tuesday that it will host its second annual “Prime Big Deal Days” sale on Oct. 10-11, Walmart, Target and Best Buy all announced on Wednesday that they will launch their own sales to kick off the holiday season early. All three e-commerce platforms’ fall sales overlap with Amazon’s.
Walmart
Recently, Walmart said it will hold a “Walmart Deals – Holiday Kickoff” promotion from Oct. 9 to 12, offering thousands of holiday gifts in categories such as electronics, home, fashion and toys.
Walmart says that during the event, customers will be able to purchase a variety of discounted items on its website. In addition, it will offer personalized recommendations and curated shopping features.
Unlike Amazon and Target, those who are not subscribed to the Walmart+ membership program can also take advantage of the exclusive deals offered by Walcode during this fall sale.
Target
On Tuesday (September 19), Target announced that it will hold its annual “Circle Week” fall sale from October 1-7, offering discounts and savings on thousands of items, with up to 40 percent off for those who join the “Target Circle” membership program. Consumers who join the “Target Circle” membership program can enjoy discounts of up to 40 percent.
Additionally, beginning October 1, Target will reinstate its “Daily Deals” program (formerly known as “Deal Days”), which offers exclusive discounts to members. Members will be able to purchase discounted merchandise in-store and on Target’s website every day through December 24th (throughout the holiday season).
The retailer says its holiday assortment for 2023 includes more than 10,000 new items from its own brands, such as Good & Gather and Threshold, as well as new products from other brands and more than 1,000 new toys.
Best Buy
On October 1, Best Buy will kick off the first wave of its Holiday Sale, which runs for one month. Throughout the month of October, Plus and Total tier members of the Totaltech annual membership program have exclusive access to thousands of deals and discounts.
For every $500 spent during the campaign, Totaltech members will receive a $50 coupon that can be used during the Christmas sale in December.Best Buy will also kick off an early Black Friday sale from Oct. 27-29 for first-time member users.
In addition, to entice non-members to shop, Best Buy will team up with Samsung (Oct. 6-8) and Microsoft (Oct. 13-15) to host two special sales that will offer cash back and discounts for purchases of devices such as laptops, headphones and computers.