Half of Americans shop via social media, willingness to buy is increasing

In the digital age, social media has become an integral part of many people’s lives. More and more people are using social media to get information, communicate, share and shop, and YCD has learned that a recent survey shows that half of Americans shop online through social media, and this trend is not slowing down, but rather increasing.

I. The trend of social media shopping

According to a survey report released by eMarketer, a U.S. market research firm, 50% of U.S. Internet users have now shopped on social media. Among these people, 75.8% use Facebook, 42.3% use Instagram, 34.2% use Pinterest, and 18.6% use Twitter. the most common types of goods for shopping are clothing, shoes and hats, digital products, and household products.

In addition, there are relatively more young consumers shopping through social media. 18-34 year olds are the main consumers of social media shopping, and Instagram is the most popular social media shopping platform among them.

Second, the advantages of social media shopping

Provide personalized and customized products
Social media shopping platforms can recommend products based on users’ personal preferences, tastes and consumption preferences. By analyzing users’ behavior on social media, the platform can provide users with more accurate product recommendations and meet their needs for personalized and special needs.

Provide a convenient shopping experience
Through social media shopping, consumers can purchase the products they need anytime, anywhere without being limited by time and place. In addition, social media shopping platforms also provide a simple and efficient shopping process that allows users to complete the entire shopping process with a simple click and swipe, eliminating the need for cumbersome payment and logistics.

Greatly reduce marketing costs
For the traditional retail industry, marketing costs usually account for more than half of the overall cost of sales. However, on social media, marketing costs are relatively low. Through social media platforms, companies can build a stable fan base and increase brand influence through interaction with them, thus achieving publicity and promotion purposes.

Third, the future of social media shopping

The future of social media shopping is promising. The number and frequency of consumers buying products on social media are increasing, and some brands have already started to shift their sales channels to social media platforms. In addition, some emerging companies have begun to take advantage of the creative and personalization features on social media platforms to accelerate product promotion and sales.

However, with the popularity of social media shopping, it has also caused some problems, such as product quality spam, poor after-sales service and so on. To solve these problems, social media shopping platforms need to strengthen supervision, improve product quality standards, increase after-sales service guarantees, etc.

YCD feels that social media shopping is a trend with the advantages of flexibility, convenience and personalization, and it will continue to grow and develop in the future, and will become one of the important channels for enterprises to conduct e-commerce.

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