YCD found that, as the largest e-commerce market in Europe, the UK has a very high penetration rate of Internet and e-commerce shopping. In the UK, 62.84 million people are Internet users (96% of the total population), and nearly 60 million of them use online shopping as a daily routine. 60.4% of UK consumers shop online once a week, compared to the world average of 58.4%. Spain is 54.4%.
According to the 2022 European E-Commerce Report, UK e-commerce sales will increase to 162.26 billion euros (approximately £140 billion) in 2021, and it is expected that the UK’s e-commerce will grow at an annual rate of 4% between 2022 and 2024. speed growth.
According to data released by the British government’s National Bureau of Statistics, e-commerce sales in the UK will account for 30.7% of total retail sales in 2021, much higher than the global average (19%).
Online shopping is so hot, so which is the most popular e-commerce platform in the UK?
According to Semrush data, Amazon is the most visited e-commerce shopping website in the UK and completely dominates the e-commerce market in the UK. As Amazon’s second largest market in Europe after Germany, Amazon has invested 1.7 billion pounds in the UK since 2010, and the investment is still increasing.
In November, Amazon announced that it would open its first global research and development center in Swansea, Wales, UK, for Veeqo and other team members to conduct research, thereby further promoting sales of third-party sellers.
Amazon’s low-key acquisition a year ago of e-commerce software startup Veeqo, which makes inventory and logistics tools to help online businesses sell on and off Amazon, is now offering its service for free to 8.5% of Amazon UK sellers, YCD has learned. million sellers, and nearly 500,000 sellers on the US website.
John Boumphrey, general manager of Amazon UK, said: “The research and development center has maintained close cooperation with Veeqo to build cutting-edge sales tools, which will provide super-powerful growth for sellers and benefit millions of sellers.”
Meanwhile, in November Amazon UK said it would expand its e-bike and foot delivery fleet and add two new small delivery centers in London.
Amazon currently has 75,000 delivery people in the UK, and in 2021 alone, Amazon’s electric delivery fleet will deliver more than 45 million packages.
In addition to the UK, Germans also love to spend on Amazon. According to the Cologne Institute for Trade Research, Amazon has a 53 percent share of the German online market.
In 2020, online sales in Germany increased by approximately EUR 15 billion, of which EUR 11.4 billion came from Amazon (77%). 94% of German online shoppers have bought something on Amazon. In Germany, Amazon has about 46.2 million buyers.
In France, according to data from Mediametrie and Fevad, in the third quarter of 2022, the number of online shoppers in France will reach 42 million, among which Amazon ranks first in the TOP 20 list of French e-commerce platform visits, with about 7.26 million visitors per day and about There are 35 million visitors.
The more mature e-commerce markets in Europe are nothing more than the ones mentioned above, and Amazon is also increasing its bets on these markets. It has also successfully become the most familiar online shopping platform for local consumers, and its growth rate has continued to increase.