YCD news —- in the current cost crisis, the fourth quarter of the U.S. e-commerce industry collectively suffered a “Waterloo”, even Amazon also appeared to decline, but Amazon’s rival Wal-Mart is still stable as a mountain, and this is mainly due to the company’s investment in the field of e-commerce is paying off.
Data shows that Walmart’s U.S. marketplace saw a 17% year-over-year increase in e-commerce sales in the last quarter. During the same period, Amazon’s overall online sales fell 2 percent.
The Wall Street Journal reports that price-sensitive customers have been turning to Walmart’s stores and website, apparently boosting the company’s other business with similar Amazon.
Walmart’s global advertising business grew nearly 30 percent last year to $2.7 billion. While this is less than 10% of the size of Amazon’s advertising business, Amazon’s advertising business grew by only 21% last year, a lesser increase than Walmart’s.
In addition, Consumer Intelligence Research Partners estimates that Walmart+ membership grew 4 percent last quarter from the previous quarter to 12 million. This increase was better than the performance of Amazon Prime members, which CIRP estimates “has essentially stopped growing.
Walmart looks back at its e-commerce business highlights for 2022, including
Putting more than 1,000 electric InHome delivery vans into service.
Delivering 2.25 million packages to InHome members and customers through InHome employees.
Having more than 3,500 stores in all 50 U.S. states with Walmart+ home pickup service
Added more than 8,000 sellers to Walmart’s third-party marketplace in the third quarter of fiscal year 22.
As of the third quarter, Walmart had 370,000,000 SKUs on its third-party marketplace, a 50% increase from the second quarter.
We found that in January, Walmart announced a partnership agreement with 00Salesforce (CRM) to offer Walmart’s services to retailers on the Salesforce e-commerce platform, including its GoLocal delivery service, and an app that helps retailers improve picking accuracy and speed.
Walmart also recently launched Walmart Business, an e-commerce site for small and medium-sized businesses, to compete directly with Amazon in the B2B space. Walmart Business offers more than 100,000 select items, including office supplies and furniture, food and beverages, and items for restroom, classroom and facility needs.