Walmart launches paid review program, $15 a review

YCD has learned that Walmart recently introduced a program to brand merchants on its platform that would allow sellers to buy product reviews through Plum’s affiliate program for $15 per review. In a recent post, Walmart explained it this way: “Plum’s affiliate program helps sellers get real reviews for their products. If you’re looking for …

U.S. e-commerce price wars may intensify in the future

After more than two years of the epidemic in the United States, the savage e-commerce industry has gradually returned to normal levels. U.S. retail giants including Amazon and Walmart are bracing for slower online shopping growth and heightened price competition in 2023. In the past year, Amazon has offset the impact of weak e-commerce demand …

Walmart announces details of its Black Friday event for a month

YCD learned today that Walmart is preparing its third annual “Black Friday Sale” promotion, which will start on Walmart.com every Monday in November, and will also offer discounts offline. The entire event will start on November 7. continued until the 28th. Like last year, Walmart+ paying members will have a seven-hour window of early access …

Walmart launches multiple self-service enhancements for sellers

Walmart released an announcement announcing: With several enhancements to self-service offerings for Marketplace sellers, Walmart Connect enhances the search advertising platform and products to make it easier for sellers to run ad campaigns and give sellers a premium product placement. Search Ads Become Walmart Sponsored Brands We’ve renamed Search Brand Amplifier (the most visible top-of-page …